CHALLENGE
The challenge was to maintain a cohesive Marvel-inspired brand identity while allowing each of the 29 clubs to showcase their unique local personality through a global playbook.
The challenge was to maintain a cohesive Marvel-inspired brand identity while allowing each of the 29 clubs to showcase their unique local personality through a global playbook.
APPROACH
The creative strategy centered on "colliding worlds," merging high-fidelity CGI with comic book aesthetics to reveal a co-branded collection of jerseys, apparel, and soccer collectibles.
The creative strategy centered on "colliding worlds," merging high-fidelity CGI with comic book aesthetics to reveal a co-branded collection of jerseys, apparel, and soccer collectibles.
RESULT
A comprehensive launch rollout plan that would effectively promote these products while also equipping each club's social media team with a detailed playbook for localized campaigns.
A comprehensive launch rollout plan that would effectively promote these products while also equipping each club's social media team with a detailed playbook for localized campaigns.
In collaboration with Adidas and Marvel, we designed a launch rollout for a specialized third kit across all 29 MLS clubs.